<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/71f7ccf5-0fbd-408f-9db9-a1fb3814a2b6/1ec7756a-1e6d-4346-b11c-d74cfd8fc5ec/8.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/71f7ccf5-0fbd-408f-9db9-a1fb3814a2b6/1ec7756a-1e6d-4346-b11c-d74cfd8fc5ec/8.png" width="40px" /> Target keyword - [Competitor] Alternative, Your brand vs. competitor

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Hero Section Title - Your Brand vs. Competitor

Description - Write a brief description of your product's advantages over the competitors without mentioning the competitor. For example - "X doesn't have any hidden charges, offers a 30-day free trial, and there's a dedicated Slack support team to assist you with product adaption 24/7.”

Your brand and Competitor - Comparison (Team-based/use-case-based/ Industry-based)

Here is an example of a team-based comparison 👇. You can also take any one of the above routes.

Product Marketing Sales Customer Success
Your brand Your competitor
Product Marketing
Feature 1 ✅ ✅
Feature 2 ✅ ❌
Feature 3 ✅ ❌
Sales
Feature 1 ✅ ❌
Feature 2 ✅ ✅
Feature 3 ✅ ❌
Customer Success
Feature 1 ✅ ❌
Feature 2 ✅ ✅
Feature 3 ✅ ✅

📚 Note: Keep it as honest as possible. If your competitor also offers 9/10 features, show that. Or pick different features. Instead of lying, focus on the specificities of these features. For example, both products might offer Slack integrations. But what differs is to what extent. To highlight these aspects.

Your Product boosted XX% sign-ups for a project management platform [ Let’s include a case study here]

<aside> 📊 Add specific screenshots and descriptions on the same

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<aside> 🔥 Customer testimonial section - Add 5/6 customer testimonials for your product

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Your product’s additional features [These have to be unique features or values that your competitor doesn’t offer]

  1. Feature 1
  2. Feature 2
  3. Feature 3
  4. Feature 4
  5. Feature 5